VRITIKA COHORT

84A's Creative Studio is a sustainable home decor company focused on addressing waste generation
in the industry by offering upcycled alternatives. Specializing in eco-friendly flower pots,
they repurpose waste materials like recycled paper and coarse sand to create unique,
environmentally conscious products. By replacing traditional materials such as plastic, ceramic,
and metal, 84A's provides a sustainable solution that appeals to both design-conscious customers
and those seeking affordable, eco-friendly home decor. Their mission is to reduce the
environmental footprint of home decor while offering customizable options that cater to personal
and corporate needs.

Hüuga is a gamified mental health platform that leverages advanced AI and blockchain technology
to deliver personalized mental health support. The app offers AI-driven chatbots, evidence-based
therapies like CBT and EMDR, as well as mental health check-ins to promote well-being. Users can
engage in peer support and group therapy, fostering a sense of community. Hüuga’s gamified
elements enhance user engagement, making mental health management both effective and enjoyable.
With robust data privacy measures through blockchain, Hüuga ensures the security of user
information, providing a comprehensive and interactive approach to mental health care.

Hobbyfi is a mobile aggregator marketplace app that
connects users with service providers to discover and learn a wide range of hobbies, including
sports, fitness, and performing arts. With its integrated booking CRM, the platform simplifies
hobby discovery and learning. In addition to modern hobbies, Hobbyfi also promotes traditional
art forms by connecting users with skilled artisans. The platform plans to expand with a shop
feature, allowing artisans to sell their handcrafted products, creating a comprehensive
experience that supports both learning and the preservation of artisanal crafts. Hobbyfi aims to
make hobbies accessible while fostering cultural heritage.

Des Rangeela is a luxury e-commerce platform that promotes Geographical Indicator (GI) tagged
products, merging tradition with technology. It offers a curated selection of handcrafted,
eco-friendly lifestyle and designer items, such as heritage jewelry and home décor, while
ensuring the welfare of artisans. By leveraging AI, digital marketing, and sustainability
practices, Des Rangeela aims to revitalize the Indian handicrafts industry. It also operates a
YouTube channel and magazine that shares artisans' stories and showcases GI products. With a
mission to create sustainable livelihoods, the company donates 1% of profits to GI-focused art
schools.

GARGI Automated & Robotic Gadget Industries Private Limited is a forward-thinking startup
dedicated to creating advanced technological solutions for individuals with physical
disabilities. By leveraging robotics and automation, GARGI designs innovative assistive devices
that enhance mobility and independence, improving the quality of life for its users. The
company's mission is to revolutionize the disability aid industry with affordable, customized
solutions that address accessibility challenges. With a strong commitment to inclusivity and
cutting-edge technology, GARGI aims to empower individuals with disabilities, helping them lead
more autonomous and fulfilling lives.

Knawlece is an innovative platform designed to offer high-quality, bite-sized educational videos
across a variety of subjects, including science, technology, business, and arts. It is going to
provides personalized recommendations through advanced algorithms, making learning efficient and
engaging for users. The platform fosters an interactive community where users can connect with
creators, ask questions, and explore deeper learning opportunities. Knawlece also empowers
content creators by offering a monetization model, encouraging the production of high-quality
educational content. With its focus on accessible, curated content, Knawlece aims to
revolutionize the way people learn in the digital age.

Eco Gatha is a craft startup from Odisha that specializes in creating sustainable, Indian art
and culture-inspired gifting products for both B2C and B2B clients. Focused on environmental
stewardship and cultural preservation, Eco Gatha offers unique alternatives to conventional
gifts, promoting conscious consumerism. The brand curates a wide range of handcrafted products,
from reclaimed wood home decor to ethically sourced fashion accessories, all crafted with
precision and care by skilled artisans. Through its eco-friendly products, Eco Gatha aims to
empower local communities while celebrating the beauty of traditional Indian craftsmanship.

Inaayat Jewels is a premium silver jewelry brand that brings global recognition to locally
crafted, authentic silver pieces from India. The brand is dedicated to preserving traditional
craftsmanship while offering contemporary designs that appeal to modern, design-conscious
customers. Specializing in 925 silver, Inaayat Jewels creates unique and high-quality jewelry,
including anklets, bracelets, earrings, and necklaces. With a strong focus on authenticity,
exclusivity, and value appreciation, the brand aims to fill the market gap between gold and
imitation jewelry. Inaayat Jewels has garnered attention through celebrity collaborations and a
growing global customer base.

Agati is a slow fashion apparel brand dedicated to crafting contemporary women’s formal wear
using Khadi, a traditional handspun fabric. As an artisan-based brand, we emphasize
hand-printed and hand-embroidered designs, blending timeless craftsmanship with modern
aesthetics. Our mission revolves around creating affordable, sustainable fashion that
celebrates heritage while meeting the needs of the conscious consumer. At Agati, we are
committed to promoting ethical practices, supporting local artisans, and offering
distinctive, eco-friendly clothing that reflects both style and responsibility.

KalaKart is an artisan-centric brand dedicated to promoting the authentic traditional
handicrafts and handlooms of Odisha. Founded with a mission to showcase and preserve
India's rich heritage of craftsmanship, KalaKart partners directly with artisans to
produce high-quality, authentic products. By highlighting the stories behind each
handcrafted item, the brand fosters a deep connection between buyers and the
craftspeople. KalaKart aims to bring Indian handcrafts and textiles to a global
audience, ensuring both the cultural preservation and sustainable livelihoods of the
artisans involved.

Tribe & Tales is committed to supporting the work of India's tribal farmers and
ensuring easier access to high-quality, chemical and pesticide-free produce.
Partnerships are formed with tribal farmers from the Eastern Ghats, where
traditional and sustainable farming methods, passed down through generations, are
used. Through Tribe & Tales, their produce is brought to urban consumers, allowing
access to clean, nutritious food. In doing so, the rich cultural heritage of the
tribes is preserved, and fair compensation is provided to the farmers, promoting
both sustainability and healthier lifestyles for consumers.

Utkalaa is an initiative focused on creating trendy products using traditional
techniques with a mission to produce eco-friendly utility and home decor items.
The brand specializes in crafting Odisha-inspired souvenirs such as curated palm
leaf boxes, MDF art boxes, coaster sets, fridge magnets, and customized fabric
bags. Utkalaa’s product range also includes vanity bags and spectacle covers,
all made with the finest craftsmanship. Primarily employing women, Utkalaa also
collaborates with skilled artists for exclusive orders. The brand aims to grow
by blending tradition with modern design.